Layer 01
What Is GEO?
Define scope, outcomes, and realistic expectations for discoverability work.
Layer 02
GEO vs SEO
Decide what remains search hygiene and what becomes retrieval/citation work.
Layer 03
Schema for GEO
Use explicit, supported structured data and avoid decorative schema bloat.
Layer 04
FAQ pages for AI extraction
Build answer blocks that are clear to humans and extractable to machines.
Layer 05
Product pages for AI summaries
Preserve context and trust when systems summarize your core product claims.
Layer 06
Entity clarity audit
Remove ambiguity around brand, product, and author entities.