Articles

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28 articles visible

Comparison • 2026-03-09

Backlinks vs Brand Mentions

What each signal contributes to AI visibility and why teams should stop treating them as interchangeable.

comparisons

backlinksmentionscomparison

Playbook • 2026-03-09

Citation Eligibility

What makes a page more likely to be cited by answer systems and assistant-driven search experiences.

playbooks

citationsplaybook

Playbook • 2026-03-09

Digital PR for GEO

Why digital PR still matters when AI systems evaluate authority, citations, and brand mentions.

playbooks

digital-prauthority

Glossary • 2026-03-09

Embeddings for Content Operators

A practical definition of embeddings and what operators should actually care about.

glossary

embeddingsglossary

Guide • 2026-03-09

Grounding and Answer Engines

Why grounded answers matter for AI visibility and what site owners can do to support them.

guides

groundinganswer-engines

Guide • 2026-03-09

Knowledge Graph and GEO

Why knowledge graph signals matter when AI systems decide what your brand is and whether to trust it.

guides

knowledge-graphentitygeo

Field Note • 2026-03-09

Perplexity Crawlers and Referrals

How to think about Perplexity as both a crawl surface and a referral surface.

field notes

perplexityreferrals

Tool • 2026-03-09

IndexNow for GEO

Why IndexNow is useful for faster discovery after publishing or refreshing important pages.

tools

indexnowtooling

Update • 2026-03-09

OpenAI Crawlers and Referrals

What OpenAI-related bots do, what to allow, and how to track ChatGPT-driven visits.

updates

openaicrawlerreferrals

Guide • 2026-03-09

Retrieval for GEO

How retrieval affects AI visibility and why operators should publish for extractability, not just ranking.

guides

retrievalai-search

Playbook • 2026-03-09

robots.txt for AI Crawlers

How to set crawler policy for public content, assistant fetch bots, and non-public surfaces.

playbooks

robotsbotsplaybook

Playbook • 2026-03-09

Topical Authority for AI Search

How to build topical authority that helps both search engines and answer systems trust your coverage.

playbooks

topical-authorityplaybook

Tool • 2026-03-08

Cloudflare for GEO Sites

Why Cloudflare is a strong default for manual-first GEO publishing infrastructure.

tools

cloudflaretooling

Playbook • 2026-03-08

Entity Clarity Audit

Audit framework for improving entity recognition and retrieval consistency.

playbooks

entityplaybook

Briefing • 2026-03-08

AI Visibility Baseline 2026

Baseline scoring framework for machine-readable publishing quality.

briefings

briefingbaseline

Guide • 2026-03-08

GEO vs SEO

Where GEO extends SEO and where the workflows diverge.

guides

seogeo

Playbook • 2026-03-08

FAQ Pages for AI Extraction

How to structure FAQ pages so answers are clear for users and extractable for AI systems.

playbooks

faqschemaextraction

Glossary • 2026-03-08

llms.txt

What llms.txt is, what it can and cannot do, and how to maintain it.

glossary

llms.txtglossary

Playbook • 2026-03-08

Product Pages for AI Summaries

Build product pages that survive summarization without losing core commercial facts.

playbooks

productschemasummarization

Guide • 2026-03-08

Schema for GEO

Practical schema implementation rules for machine-readable publishing.

guides

schemajson-ld

Guide • 2026-03-08

What Is GEO?

A practical definition of Generative Engine Optimisation for operators.

guides

guidegeo