Playbooks

Practical guides for publishing content that is useful to humans and explicit to machines.

7 articles visible

Playbook

Citation Eligibility

What makes a page more likely to be cited by answer systems and assistant-driven search experiences.

citationsplaybook

Playbook

Digital PR for GEO

Why digital PR still matters when AI systems evaluate authority, citations, and brand mentions.

digital-prauthority

Playbook

robots.txt for AI Crawlers

How to set crawler policy for public content, assistant fetch bots, and non-public surfaces.

robotsbotsplaybook

Playbook

Topical Authority for AI Search

How to build topical authority that helps both search engines and answer systems trust your coverage.

topical-authorityplaybook

Playbook

Entity Clarity Audit

Audit framework for improving entity recognition and retrieval consistency.

entityplaybook

Playbook

FAQ Pages for AI Extraction

How to structure FAQ pages so answers are clear for users and extractable for AI systems.

faqschemaextraction

Playbook

Product Pages for AI Summaries

Build product pages that survive summarization without losing core commercial facts.

productschemasummarization